aespa
aespa's VR concert was shown at movie theaters across Japan and Korea. The VR concert had the fandom's lightsticks inbuilt into the show for a more immersive and personalized experience
01
Challenge
To bring people to a movie theater to show them a VR Concert that is not like a concert or a movie screening but somewhere in between
02
Result
Aespa's shows in Korea and Japan were so popular that they were sold out. The show in Japan ran for over 8 weeks and there was always a line of waiting to experience it, indicating a strong product market fit.
.jpg)
03
Campaign
Created content that guides fans on how to buy tickets and showcases exclusive merchandise that comes with every purchase. Also included fan reaction videos to generate excitement and encourage attendance. Boosted traffic through Twitter ads, resulting in increased awareness among the fandom, as Twitter is a popular platform for them.