Avenged Sevenfold
Rock/Heavy Metal were the most popular genre of music amongst VR users. Our next challenge was to craft a show like no other and take it to the VR users
01
Challenge
From a technical standpoint, one of the biggest challenge was to shoot in VR, the intricate guitar moves and the drumming performed by the band and a marketing challenge was to sell a TV show through a radio ad. It was hard to explain what to expect from the VR show
02
Results
Highest sold vr concert on the app. The fandom loved the show. Some fans even bought a VR headset to be able to experience the show.
03
Campaign
Produced a series of promotional video titled "gear talk" that was an impromptu interview of the guitar techs of the artist. it shoed the guitars upclose which fans will be able to experience much closer in VR