Zara Larsson
Zara Larsson's VR concert is a journey that you take with her into a fantastical world as she performs her biggest hits. There are custom interactions built into the show that makes it feel like its your own personal concert
01
Challenge
How to get the word out? Zara Larsson's VR Concert needed the biggest marketing push as it was the first concert launched on our app.
02
Result
Performed end to end marketing from email, digital, social and community marketing and garnered great popularity for the app and brought in great reviews
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03
Campaign
Digital Marketing campaign that targeted both artist fans and VR users. It helped in getting a lot of awareness for the app itself and noticed a lot of fans bought a VR headset just to be able to experience the show. It was a great way for reaching out to fans where the artist usually doesn't tour as often